Website Internationalization Guide

by cindy on September 11, 2008

Last updated 30 August 2008


This is part of the Get International Clients Business Guide 2 - Plan Your International Sales Road Map. A direct link is at the end of this guide.

Internationalizing your website is the first step in opening your online business for international business development.

Website internationalization takes your current website, the one you have for your domestic market, and adds small touches to make it appealing to international visitors as well as your domestic visitors.

There are two main reasons to internationalize your website:

  • Your website may be pushing foreign visitors away
  • Successful international business development leads to localized websites, and localized websites are much easier to create if you have an internationalized website

An internationalized website communicates well with all of your audiences: domestic and international.

The 7 Steps To Internationalize Your Website

Here are the 7 steps to internationalize your website:

Internationalize Your Website 1 - Make Your Website Easy To Read For All Of Your Readers

Internationalize Your Website 1 - 

Make Your Website Easy To Read

For All Of Your Readers

Internationalize Your Website 2 - Be Reachable By Phone To Everyone

Internationalize Your Website 2 - 

Be Reachable By Phone

To Everyone

Internationalize Your Website 3 - Show The World Your Location

Internationalize Your Website 3 - 

Show The World Your Location

Internationalize Your Website 4 - Create Clarity With A Consistent Vocabulary

Internationalize Your Website 4 - 

Create Clarity

With A Consistent Vocabulary

Internationalize Your Website 5 - Use The Right Order Forms For International Sales

Internationalize Your Website 5 - 

Use The Right Order Forms

For International Sales

Internationalize Your Website 6 - Publish A Glossary For Clarity And Consistency

Internationalize Your Website 6 - 

Publish A Glossary

For Clarity And Consistency

Internationalize Your Website 7 - Welcome Your International Visitors

Internationalize Your Website 7 - 

Welcome Your International Visitors

More On Website Internationalization

Here are some other articles on website internationalization:

 How To Organize Your International Communication On Your Website

How To Organize
Your International Communication
On Your Website

Is Your Website Sabotaging Your International Business Development?

Is Your Website Sabotaging
Your International Business Development?

What Website Do You Need To Open For International Business

What Website Do You Need
To Open For International Business

Prepare For International Markets

Prepare For International Markets

Website Internationalization Before Localization

Website Internationalization
Before Localization

Website Design For International Markets

Website Design
For International Markets

Consistency For International Business Success

Consistency For
International Business Success

Internationalize Your Website To Transition To A Global Market Internet Business

Internationalize Your Website
To Transition To A
Global Market Internet Business

How To Use International Marketing Strategy To Plan For Your Globalized Website

How To Use
International Marketing Strategy
To Plan For Your Globalized Website

Next Step After Website Internationalization - Website Localization → NEW!

After website internationalization, the next logical step is what is referred to as Website Localization. Website localization usually refers to a website with a country specific URL and is targeted to one country. This is a big step. There are two other options for businesses not yet ready to take this step. You can read about these other two options here:

How To Organize Country Specific Content On Your Website

How To Organize Country
Specific Content
On Your Website

Website Localization

Do you already have some specific market information from at least one foreign country? Read more about Website Localization.

Website Localization

Website Localization

Foreign Search Engine Submissions

Read more on why you should submit your website to foreign search engines and how to go about doing it yourself.

Foreign search engines

Foreign Search Engine Submissions

Don’t Miss The Whole Story

Plan your international sales road map This is part of the Get International Clients Business Guide 2
Plan Your International Sales Road Map
Be sure to check out the other elements you need to plan your international sales strategy

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3 Easy Steps To Attract International Business Through Your Website